New Sony DSC-T77 and DSC-T700 Cameras Announced

Two new cameras have been introduced by Sony to expand the Cyber-shot T-series line up. Named DSC-T700 and DSC-T77, both the 10 megapixel digital cameras share almost all the features apart from the LCD screen and internal memory as well as PMB software.

While the T77 boasts 3-inch, 16 x 9 touch panel LCD screen and 15MB internal memory, the T700 sports a 3.5-inch wide touch panel Xtra Fine LCD screen with wide angle viewing; and a 4 GB internal memory that can store around 1,000 full-resolution or 40,000 VGA-quality photos.

Sony Cyber-shot DSC-T77 claims to be the thinnest camera at less than 5/8 of an inch. The DSC-T700 is slighty more than 5/8 of an inch and carries the tagline ‘photo album in your pocket’.

“Sony is taking the lead in developing “intelligent” cameras so that taking great pictures is an automatic function and not a complicated process. This is part of our effort to enhance the camera experience for customers by offering new functionality,” said Phil Lubell, director of digital camera marketing at Sony Electronics.

Both the Cyber-shots are equipped with enhanced intelligent scene recognition technology to choose up to eight different scene modes such as macro, portrait and landscapes from available eleven scene modes; Smile Shutter and face detection technologies with child and adult priority, along with high sensitivity shooting (up to ISO 3200) and in-camera image management.

Featuring a newly-developed Carl Zeiss lens, the DSC-T700 and DSC-T77 cameras incorporate a 4x optical zoom and Optical SteadyShot image stabilization. A new anti-blink function, supporting portrait mode, is also included in both the models to automatically take two shots and then determine whether the subject has closed his/her eyes and display warning by using their advanced face detection technology. These digital cameras are said to record images with open-eyed subjects.

The cameras also feature a Smile Shutter technology that supports auto focus and zoom functions during smile capture. Users will be able to take unlimited number of shots.

DSC-T700 users can manage the camera’s internal database, search for photos by event, date, smile or face. Users can also utilize Picture Motion Browser (PMB) software application to maximize the number of pictures stored in the camera. It also has the ability to downsize images from full-resolution to VGA and export them back to the camera’s internal photo album.

Users can also upload photos or videos from the cameras to popular social networking sites like YouTube.

Expected to reach US by the end of September 2008, the DSC-T77 camera (available in brown, green, pink, black and silver) and the DSC-T700 camera (red, champagne, gold, pink, dark gray and silver) cost $300 (approx. Rs. 12,656) and $400 (approx. Rs. 16,875), respectively.